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Colour treated hair
Colour-treated hair requires special care as regularly applying permanent and semi-permanent colourants weakens hair, damaging the cuticle, the outer covering of individual strands and breaks down elasticity.
Gentle moisturising shampoos specifically created for colour-treated hair contain protective proteins which will help minimise fading and reduce dryness by smoothing down the cuticle.
If hair feels especially dry and frizzy post-applying the colour; do not despair – ensure you use a conditioner for colour-treated hair as this will moisturise and smooth the cuticle layer, keeping it looking healthy, vibrant and full of shine.
It is most important to follow with a conditioner each time you wash colour-treated hair, as during each shampoo the outer surface of the hair is opened to clean. By using a conditioner this seals the surface and prevents the colour fading.
Try using cool water to wash and rinse your hair as this closes hair cuticles, seals in moisture and helps maximise your colour.
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